Through the dialog between Mike, a professor at a reputed business school, and John, a skeptical executive, the authors offer a simple and systematic approach for learning several fundamental concepts of innovation.
Chinese edition of The Discipline &
Culture of Innovation.
Edited by Peking University Press.
Autenticidad is an essential reference manual for Innovation Culture leaders.
In an economic and social environment in which changes occur very quickly, only those leaders who represent certain values will be able to lead the organizations of the future.
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