Know your
Innovation Culture IQ
InnoQuotient is the best platform to measure and develop
the Culture of Innovation
of Organizations


Innovation Culture InnoQuotient Assessment

Innovation Culture InnoQuotient Assessment

The InnoQuotient Assessment measures the development level of Innovation Culture in organizations. To that end, we use the InnoQuotient Survey based on the Innovation Culture model developed by Jay Rao and Joseph Weintraub, professors at Babson College in Boston (USA).

After participation, the organization will receive the necessary InnoQuotient Outputs to implement strategic action plans towards the improving of the Innovation Culture. The InnoQuotient Team, experts on Innovation Culture development, are at the disposal of organizations to help them with this process.


Marcelo Bechara


The InnoQuotient survey meant for us listening to the voice of all of our organization, getting to know and being aware of our starting point in order to begin improving. The organization is made by all of us.

Mark Thompson


InnoQuotient stays “alive” in our company even long after having passed the assessment. We frequently take results and conclusions as reference when working out the opportunities that came through.

Vanessa Mayneris

Former Innovation Catalyst Abbvie

It offers more granularity in the results of the analysis for a better action plan; it improves innovation practices and prioritizes key actions

Enrique Marco

Director de División - Desarrollo de la Estrategia
Asociación Española para la Calidad AEC

It is a simple diagnosis tool, with a powerful and proven methodology based on the experience of Jay Rao, which proved its value in organizations of different size, level of maturity and sectors. For the Spanish Association for Quality (AEC), InnoQuotient is the tool selected to measure the recommended culture of innovation and the base of our Innovation Culture Index, ICI Spain

Manuel Jiménez

Rittal Disprel S.A.

InnoQuotient helped us to x-ray the organization, showing us where to improve. Establishing a framework to develop our internal culture of innovation  was a must. Up to date we have already started more than 10 innovation projects and we have as many others underway to implement in the next year.


Jay Rao

Founder & Questionnaire Author

fran chuan

Founder & Chairman